My MA Illustration studies explored the power of illustration to encourage and promote nature connection. Studies show that raising our feelings of connection with nature can improve well-being, reduce stress, and lead to more environmentally-friendly behaviours.

Research has found that our feelings of nature connection can be raised from intentional interactions which leave a lasting impression. Large-scale characters and simple blocks of colour focus attention on the senses and feelings in this narrative of a person discovering a small flower, and then thinking about it all the way home.

To appeal to a time-poor audience with very low nature connection, the posters create a sense of fun and positivity to draw the audience in, and use handmade textures and typography to make nature connection seem fun, easy and welcoming.